what you need to know before starting a successful offline business

  
To start a business in Nigeria today requires one to be swift-minded and tactical, its not all about bringing huge amount of money into a trade or business line you simple do not understand, you need to know the  pit and mountain of the business line you are investing into, and you have to be very careful as a little mistake can cause a very big harm to your starting capital and recovery  chances is little or none.
  Today over 8 million businesses has collapsed because of  lack of  these understandings and more than 1billion businesses in Nigeria are struggling to get back to their earlier state(previous condition)but still couldn’t.
Knowing very well that some businesses are you just a doom and are not  worth investing into,it is required of you to know and study the business or line of trade you want to invest into before starting, Also it is important to note that not everyone can handle a business;some can while some can’t, this is because buying and selling requires more than most people would offer

FIRST FOUR THINGS YOU NEED TO BECOME SUCCESSFUL IN BUSINESS
Now you have found a lucrative business to start, or venture into; here are the first four things you need,
CAPITAL: Money is the most essential requirements of a successful business and it’s the heart of every business, many people have failed today because they mishandled their capital, while most couldn’t start a business because they have no capital. One have to be sure of the starting capital before thinking of a business.
Your capital(money) serves as a middle man between you and your dream business.

POSITION: This refers to where your shop or office is located, wrong positioning can make you regret your decision, the ideal place to rent a shop or office is where you can be found easily, this is usually on the road, in the street, and crowded areas of the market etc.
The thing is, except your kind of business do not need a display shop, you should not rent a shop that is very hidden because is will affect your growth as a trader and cause big harm to your capital.
  If you are starting your business in the large market, investigate and find out if the line of business you want to venture into is assigned a line in that particular market and rent a shop there.

PRESENCE: In every business, presence is highly necessary. You don’t leave your establishment in the hands of someone who do not know the value.
This has been the major fall-flat of many Nigerian businesses, many have lost their hard earned money to criminals who come to them in saints clothing and later showing their true colors.
if you must put  your business I the hands of someone to take care of, you must be very familiar with whoever it is and also keep a closer eyes on him.

CUSTOMER SERVICE: This is where many business owners fail badly. This days,it is very easy for someone to shout at his/her customers knowing fully well the repercussions.
If you must make it to the up and up in business, you must avoid to ruffle a customers feathers(annoying or getting your customers upset), secondly you must not make the fur fly (cause trouble or quarrel) with your customers. Even if your customer is wrong,don’t try correcting them with harsh voice or humiliating them,  rather kindly approach them and do a friendly correction, only this works the trick.

SOME SIMPLE WAY TO INCREASE YOUR DAILY SALES.

1. BE NICE TO PEOPLE, THIS WILL MAKE THEM COME AGAIN.
2. HAVE WHAT PEOPLE WANT, THIS WILL MAKE YOU SALE MORE, BECAUSE CUSTOMERS DON’T LIKE HEARING “ITS FINISHED” WHEN THEY COME TO BUY.
3. KEEP CLEAN ENVIRONMENT,NO ONE WILL LIKE BUYING FROM A DIRTY ENVIRONMENT.
4. ADVDERTISE YOUR BUSINESS, PRINT HAND BILLS,FLYERS,BUSINESS CARDS AND DISTRIBUTE THEM TO PEOPLE.
5. BE CLOSE TO  THEM, TAKE THEIRE NUMBERS AND MESSAGE THE FREQUENTLY, LIKE NEW MONTH MESSAGES,BIRTHDAY MESSAGES, NEW PRODUCT AND INCREASE/DECREASE IN PRICE MESSAGES. ITS ADVICABLE TO USE A BULK-SMS SERVICE AS ITS CHEAPER AND CUSTOMIZABLE.I  RECOMMEND WWW.TRUSTSEND.COM
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